Learn About These Off Page Optimization Strategies
When doing off page optimization, you need a variety of sources for your links. You also need a variety of different anchor texts. A few years ago when it was very much weighted on what the actual text of the anchor links was, when you googled miserable failure, the actual number one result was George Bush’s profile page at thewhitehouse.gov. There were so many people linking to his page with the anchor text saying miserable failure, that he actually ranked number one for miserable failure. When they did this Google bombing, they got everybody to link to that White House page saying miserable failure and everybody linked to that page with exactly the same anchor text.
Google got smart, and this was early days before it started to develop, Google is now thinking, well, it isn’t natural to have every link coming back to that webpage announcing precisely the same thing. Some individuals might link to it with George Bush is a sad failure. Somebody might link to it just with the url, somebody might link to it with click here . You have to be making sure that you build those links back to the website in this natural way.
Also we’ll build these links over a period of time. This is significant in any off page optimization method. This is something I once thought but I have not seen anything that supports it. I do not believe you can build links too fast to a domain if it is aged. When you have registered a domain name, let it age, put that content on there and then later on , when you come back to develop it, if you’ve done that, you can not really build links too fast. Just go over any Marc Lindsay interview and you’ll discover how crucial this is in your general S.E.O.
My belief is the idea all you have to do is look at a press release. When you look at PR web and when you distribute a press release online, it’ll get distributed out over to a couple of thousand different websites. It’s all exactly the same content and your website goes from zero links to the next day having 10,000 links.
The old school theory is the idea that is not natural to go from zero links to 10,000 links. I think it has to do with the way you build those links, as long as you’re building it naturally. A press release is natural. It might not be natural to have 10,000 links all appear from WordPress blogs over one night. That type of thing is what we want to build out.
I had a product called the SEO Method, I still do, where I go quite heavily into the way that I do SEO. This particular product is good if you’re going after very competitive markets and also if you just want to learn about the SEO basics. We use a lot of different services to gain access to different websites that we can post content on, so that we can link back to our own website. But working with local businesses you don’t need to do that this hard.
So just about I put together a simple plan of attack on how it’s possible for you to build back links to your site. So when you can say, right I’m up to my S.E.O now and I am going to begin building links, here is a easy plan. I attempted to make it so that the cost is as low as practical. A large amount of the sources are just free.
Stage one, let’s just say we’ve got our website here, that’s our primary money phrase and then we also have coming off that, we’ll have our second tier pages, so these are products and services. These are your most important pages, they’ll be one link away from the home page. In addition to that, you might have your blog and there are going to be some different posts. We’ll just focus on building links. Over time we will start to build links to the blogs.
The first thing that I like to do, and I’ll do this as soon as we first start working with a client, we’ll make sure that we build links, we submit to directories. Directories are, before Google came about, I don’t know if anyone has been on the internet long enough to remember what the home page of Yahoo! used to look like, or Lycos or things like that. It would just have a whole lot of different listings of different categories. You’d click and say, right, I’m interested in health and you’d click that. I’m interested in physio and you’d click that and you’d drill deeper into the site. Then it would just have a list of businesses and websites and things like that. That’s what a directory is. You should also look into an Article Marketing Automation review.
Begin to submit to directories and you will be able to build many links. Naturally that is as well as your different types of off page optimization.
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