Four Reasons to Apply Videos in Websites For Accountants
I’m going to assume you’ve adopted websites for accountants as a prospecting instrument. This is the first step in constructing an internet presence to advertise your firm, but there’s lots more to do if you genuinely want to apply the internet to lure prospects. If you don’t already have a site you may consider yourself advised. people don’t rely on the Yellow pages any more. Rather, they’re going to the internet and doing a Google search by keywords for local practices. If you don’t have a website you’ll very likely be overlooked, and if you don’t have a GOOD website you’ll likely leave a bad first impression.
One great way to add some content quality to your website is to use videos. A well produced video won’t cost as much as you think, and it offers your website a number of significant benefits.
Here are four solid reasons to include video as part of your website content strategy…
1. Videos Offer a Personal Touch
Video can and should be used to give the viewer a personal look at your team. Let them see how hard you and your employees work, and to really let them feel like they’re getting to know you give them a glimpse of you at play. What’s your mission? What do you and your staff love about your jobs? Give us a quick look at your team in action. Give me a chance to get to know you. As a rule prospects are afraid of strangers, but a good video can go a long way in making you feel more familiar and helping them overcome this hesitation. They aren’t just reading text on your site, they’re seeing the people that are behind your company and this helps to give you credibility. Having a face attached to the firm really helps you stand out from the crowd. A customer is more likely to do business with someone they feel they can trust from the get-go, rather than someone they don’t know anything about.
2. Share Valuable Information
Quick videos showing demos of how your products and services work can be a real asset on your website. Show prospective clients how easy it is to use your service or product. This will make customers more likely to use the advanced features of your websites, for example, and reduce the amount of time you and your staff will need to spend on support.
3. You’re a Tech Savvy CPA
Nobody wants an accounting firm that can’t keep up with technology, and your technical know-how is reflected by your website. Prospects won’t be impressed with your technical prowess if your website looks ten or fifteen years old. The reasonable assumption, which may or may not be a conscious one, is that an obsolete website is indicative of an obsolete accounting firm. By adding relevant videos to your site, you are showing visitors that you’re a 21st century business competitor! First impressions can be everything online, because it’s easy for a prospective client to do another search and find another company if they don’t like what they see on your site the first time around. Be careful, though. Just posting any old home-made video isn’t going to cut it. Get professional help making the video. If your site has a fun and informal feel to it, then you can consider do-it-yourself videos, but I’d still suggest using a professional production service.
4. Search Engine Optimization (SEO) Benefits
The jury is still out on exactly how search engines are using video on websites to improve search rankings, but there seems to be evidence to support the notion that having videos on your site does help. If you do a Google search, you’re likely to see both web and video results showing up towards the top of the page. This gives your page an extra chance to appear on a search page. Extra listings means more traffic to your website. Here’s an important SEO tip for using videos on your accounting website; use keyword rich descriptors. Use your keywords in your video titles, keyword tags, and descriptions. Sites like toprank.com suggest re-purposing your videos by embedding them in blog posts, and to encourage others to post your videos on their social media pages (Facebook, Twitter, etc).
The bottom line is: “content is king” when it comes to SEO. The mistake many website owners make when they are thinking about content is that they assume this relates only to written content. This just isn’t the case. You want to have lots of content, and lots of different kinds of content. Google tries really hard to locate and index websites that offer superior content, and having a broad variety of content (text, images, and video) is one of the on-site things they favor. Integrate video into your site. You won’t regret it.
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