Easy Reputation Management Review
Easy Reputation Management (easyreputationmanagement.com) is a fairly new online reputation management service. Gary Hill (who co-founded Easy Reputation Management) says that the reputation management industry is quite dodgy, and most firms aren’t really honest about their work. Many internet marketers are correct when they say SEO firms tend to be really dishonest, and don’t produce very good returns. The aim of Easy Reputation Management is to turn things around and actually provide a good service at affordable rates.
Reputation management is very closely related to SEO; if you know SEO, then you can do reputation management. The purpose of SEO is to make a website or page rank highly in search engines like Google, Yahoo and Bing. To optimize your site to appear in search engines you need to concentrate on the basics like title tags, header tags, meta tags, and good keyword density – then you just build links to the page. With reputation management we are basically doing the same thing. The objective is always to eliminate negative results down to the 2nd or 3rd page, by creating new positive content and ranking it in the first page, or building links to existing positive content to bump down any negative content.
As an example, let’s say there is a company called Fred’s Toasting. There might be some good results that show up on search engines like Google for the term ‘Fred’s Toasting’, that say good things about the company. But let’s say there is a blog listed on the first page that complains about the company and says that they make terrible toast. Naturally, this is going to have a very bad impact on potential customers who research Fred’s Toasting before making a purchase. A good reputation management company will bump up the rankings of positive content about their clients, as well as make new positive content; when positive content overtakes the negative listing, it will get bumped down.
Easy Reputation Management is able to perform these tasks at way lower rates than most others. The creator of Easy Reputation Management (Gary Hill) maintains that reputation management is no where near as complicated or expensive as many other make out. In actual fact, reputation management doesn’t go much beyond basic SEO, and you shouldn’t have to spend a fortune to have it done for your company. It’s important to be sceptical when someone wants tens of thousands of dollars for reputation management services, but won’t tell you how they do it because their methods are ‘trade secrets’. If they can’t tell you what they do, and you don’t know how they’ll actually produce results, then you shouldn’t risk working with them.
On top of basic reputation management, Easy Reputation Management also offers brand building services and name building services.
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