Easy Reputation Management Review
One interesting reputation management firm is Easy Reputation Management (easyreputationmanagement.com). According to Gary Hill, the founder, the reputation management industry is full of lies and many firms aren’t really honest about the level of work required. It has also been said that the SEO (Search Engine Optimization) industry is quite dishonest, by high profile marketers such as Shoemoney. The aim of Easy Reputation Management is to turn things around and actually provide a good service at affordable rates.
For those unfamiliar with reputation management, it basically goes hand in hand with SEO. SEO involves trying to make a website appear higher in the search results for certain keywords. To do this, you need to have that website well optimized with title tags, header tags, keywords etc, and build backlinks to it. Reputation Management means doing SEO, so an SEO expert should be an expert in reputation management too. The aim is to improve the ranking of positive content about a clients business or company in search engines, in order to push down any negative listings.
As an example, let’s say there is a company called Fred’s Toasting. When you go to Google and search for ‘Fred’s Toasting’, there might be a lot of good positive content about the company like press releases, articles and positive reviews. But what if there is a result on a site like ripoffreport saying that Fred’s Toasting is a total scam?. Naturally, this is going to have a very bad impact on potential customers who research Fred’s Toasting before making a purchase. A good reputation management company will bump up the rankings of positive content about their clients, as well as make new positive content; when positive content overtakes the negative listing, it will get bumped down.
Easy Reputation Management is able to perform these tasks at way lower rates than most others. The founder, Gary Hill, says that most reputation management firms over-complicate the process and try to make their work sound highly advanced. In actual fact, reputation management doesn’t go much beyond basic SEO, and you shouldn’t have to spend a fortune to have it done for your company. It’s important to be sceptical when someone wants tens of thousands of dollars for reputation management services, but won’t tell you how they do it because their methods are ‘trade secrets’. If a firm won’t tell you how they achieve results or what SEO strategies they actually use, then how can you actually trust that they will do anything.
On top of basic reputation management, Easy Reputation Management also offers brand building services and name building services.
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