2 Possible Ideas As To Why Facebook Commerce Is Likely To Expand
These past three years, both mobile commerce as well as Facebook commerce have begun to draw a lot attention from the ecommerce community. There are plenty of research observations and stats available all over the internet. But though the figures are sometimes the same, the opinions in regards to what they would mean differs among ecommerce experts. Some caution about being too upbeat while others say that mobile commerce and social commerce, especially Facebook commerce, is a natural ecommerce progression.
Mobile Commerce Growth
Mobile commerce was meant to take off in a big fashion in 2009 however it did not. The 2008 recession could have something to do with that. Nonetheless mobile commerce is still growing and it’s predicted that 12% of all ecommerce transactions will go thru a mobile device by 2014.
Just a few years ago, there were just a few smartphone models around and you might total the number to tablet models on one hand. Today, along with the iPhone, there are a countless number of Android, Blackberry, Windows, Bada and Symbian based smartphones in the market. In the tablet world, there are at present about 85 tablet models to select from.
The growth in the mobile gadget industry has resulted in the expansion in mobile commerce. Many users started using mobile devices to research items before purchasing them later thru their laptops and desktops. This was because they were doubtful of mobile commerce security, there were not many mobile version of sites available and smartphone screens were too miniscule to make it cushty to navigate a web site comfortably.
However with smartphone screens rocketing in size, mobile security becoming more obvious and more sites providing mobile friendly versions, the mobile commerce train does not look like its due to make any stops shortly.
Convenience Of Facebook
No way back, ecommerce gurus were pronouncing that selling on Facebook would fail because folks go on Facebook to socialise and not to buy. Statistics now show that 25 percent of Facebook users would shop on Facebook. Facebook has become one large online mall where you can catch up with friends, enjoy a video or 10 and buy at your favorite store because it’s become so handy to do so. Convenience has traditionally been the spine of ecommerce and it’s actually clear on Facebook commerce.
With Facebook adding millions to its user base each year and 25% of whom could be potential shoppers, Facebook commerce is sure to grow.
With this realization, the important people in ecommerce software have created social store apps for their merchants in order take advantage of this potential income earner.
Granted, it still is early days for Facebook commerce but expansion has been steady. Though shopping on Facebook will not overtake standard online shopping shortly, it must be taken seriously as a decent avenue for sales.
To summarise,
- The two main factors that contribute the growth of Facebook commerce are arguably the convenience of Facebook itself and the popularity of mobile commerce
- A quarter of Facebook users say they will shop on Facebook
- Mobile commerce is growing faster than the screen sizes of smartphones
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